NAMING & BRANDING
My original idea was to create a brand that combines tradition with modern style.
I thought of the name "oka" which was an Ottoman measure of mass. It was being used in Greece since the Ottoman Empire until the middle of the 20th century and was very popular in the countryside.
I used lowercase letters and I put two leaves instead of a whole "k" that conveys the message of nutrition and well-being. I prefered white color with brown background to emphasize the clean soil where the products are growing.
PACKAGING
I created a series of rice products that focuses on the tendency of Nutrition and Wellness. I used recycled paper to give an environmental friendly profile. The target group is new generations that start cooking and want to have a healthy diet. The design is fresh and modern with no strict lines or fonts. The wooden spoon gives the feeling that this all familiar and makes it seem easy to do while it preserves a traditional style. It invites you to get the spoon and cook. You actually feel like you are holding the spoon.
Personal project.
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