BRANDING
Design of a corporate identity for spanish publications that specialize on books for psychology. In order to be relevant with the subject I chose the name ''alma libre'' which means ''free soul''..
I combined a freehand font and a design of dandelions that symbolize exactly that:
the freedom of the soul, the happiness, the fullfillness of one's wishes, inner peace, surviving in difficulties, new beggining.
Case study for my thesis, personal project.
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